Regarding this headline on this post, I bet you didn't know you could give your work a kick up the rear end, did you?! Well you can - and here are a few handy instructions:
- Gather all important paperwork
- Hold it out in front of you
- Now, swing back your leg (the right one is usually the best), before forcefully swinging it forward again, catching the edge of said paperwork and sending it flying.
Et voila; you've showed your paperwork - and your projects - who's boss.
But the clue here is: don't take my advice literally. All you'll wind up with is an office covered in paper, and an even more miffed you.
So, this January, aim to give your work - and yourself - a kick up the backside in the metaphorical fashion. And here's how to do that...
Create a Content Marketing Plan
The best way to hold yourself accountable when it comes to ticking things off your marketing to-do list, is to...err..write a list. Or better yet, create a content plan.
Excel will be your go-to tool for this, and with a little bit of consideration, you should be able to put one together that works for you. Whether you're a full-time staff member for one client, or you work for multiple companies, your content marketing plan should help you achieve all your goals - month-by-month, and longer-term - with ease. Plus, when you write things down you're more likely to do them in the first place - and that's a fact.
Want another tip? Find out how and why 'working in threes' will help you get more stuff done, by reading this blog from the Lauren Holden Freelance archives.
The problem with to-do lists is that you can feel like you're getting nowhere with them. But that's if you choose the bigger tasks first. After all, why opt to tackle a job that's likely to take you all day, when you can cross three or four items off your list in the same time?
Providing none of your tasks are urgent, start with the smaller ones. That way, you'll be able to enjoy a sense of achievement straight away, which will probably spur you on to rattle through your list that bit quicker.
Fake a Deadline
'What is she going on about here, then?' Well, imagine your client has given you a deadline of February 20. I say, ignore that; pretend he/she never uttered those words. Instead, trick your brain into thinking the deadline was actually February 12. Now, get your thinking cap on and crack on with that work.
This has two benefits and one is the fact that procrastination won't pop into your day; you'll simply soldier on and get the work done - more than a week ahead of time. The bonus? Your client will no doubt be chuffed that the work's in his or her inbox earlier than planned.
So, unless it's Christmas, the only reward you can probably expect from your boss - or your client - is a 'thank you very much for your hard work'. And that's absolutely good enough.
So, if you want to push yourself to get that project done ahead of time, allow yourself a reward at the end of it. A huge slab of cake, perhaps, or even a little jaunt to the cinema. Whatever works for you, do it - and I promise January will be all the better for it.
A Problem Shared...
You've heard that old adage: 'a problem shared is a problem halved'. Well, stew on this one; I made it up myself: 'a project shared, is a project halved'.
Okay, so I ain't telling you to delegate your work and put your feet up, but what I am saying is see if you can pool your thoughts and ideas with colleagues. Or, if you're self-employed, a fellow business owner. After all, when you're struggling on a concept or campaign, who better to test it out on than someone who may well be in your target market?
Do you have your own tips when it comes to achieving your goals in 2018? Don't forget to comment on this blog, or say hello if you've enjoyed this piece.
Until next time...