If you’ve been hesitant to hire a copywriter, I can sympathise. Making the decision to outsource your web content, social media posts or ads can seem like a daunting process. After all, your company is your pride and joy - and handing over the creative reins to an outsider involves a lot of trust.
You needn’t worry. Professional copywriters are experts, and we exist to help you. If you need a simple press release writing, that’s what we can do. If you need a full website’s worth of content creating, you can count on us to deliver exactly what your brief describes.
A relationship between a copywriter and our individual clients is all about communication. We trust you to give us all the information and support we need to create exceptional content – and in return, you can trust us to work hard to deliver content you need that goes above and beyond your expectations.
Here are some more compelling reasons why you should hire a copywriter in 2019, and why I think the job I do can help out businesses of all kinds all over the world.
A copywriter knows exactly what you need - even if you don’t.
You might be unhappy with your web content and need an overhaul. You might be working on a brand new website for a startup. You might have heard about Instagram ads and want to get involved.
You might know this, but you don’t know what next steps to take.
This is what we copywriters do. We can talk through your options, and together we can work out the best possible plan of action. Then we get to work. Simple as that!
Copywriters only do what you ask us to do.
If you’re afraid that hiring a freelance copywriter will somehow start a chain of events that leads to you paying for content and fees you didn’t want to pay, don’t be.
Good copywriters can send a clear contract to you for every job you ask us to complete. If we think more work needs to be done – for example, keyword research or a spot of competitor analysis – we’ll flag this, but ultimately it’s your call.
If a copywriter is charging you more than you can afford, it only takes a conversation to rectify the situation. After all, we work for you, not the other way around.
Freelance copywriters have experience - and lots of it
Believe it or not, most freelancers don’t have one, specific niche. This is a good thing. It enables us to flex our mental muscles, turning copy into well-rounded, well-informed information.
We might know everything there is to know about your particular industry, but in the background we might also be experts in retail management, extreme sports and professional cleaning services. They don’t feel connected, but a wide spectrum of reference points helps our writing feel less robotic - and that’s what you want.
A copywriter understands how important your content is
If your team doesn’t have time to give your content the precision and care it needs, your business could suffer for it.
A copywriter understands how vital your content is, and will work hard to ensure it is perfect before sending it back to you for your comments. We are also great at making amends, sometimes several times, so that the content you want is the content you get. We understand. It’s important to you, so it’s important to us.
A copywriter gives you space to achieve
Whenever I speak to potential clients, I want to make sure that they are making the right choice for their business. I also want to convey that by handing over this work to a professional copywriter, they will be freeing up headspace, time and resources. It makes a huge difference to be able to pass work over.
The most common comment I receive from my clients is that I’ve given them time to think, and to work on important projects that in turn have helped their business to grow.
In that sense, copywriters offer two things in one: a chance to turn your mind to more important matters, and the truly essential resource of a professional who can write content that takes your business higher.
If you’d like to chat about how we could work together this year, please get in touch. I’d love to hear from you.