While long copywriting is my forte, I have been known to get my thinking cap on and come up with some fun, conceptual ideas for clients big and small. Here's a few I've been involved in...

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Working with Birstall-based Leeds PR, I came up with this political 'cowpaign' to help a Yorkshire ice cream parlour and farm shop bag a prestigious award they had their eye on. And guess what? They won! See below...


I've spent many years working at Distinctive Chesterfields sofa showroom, both as their full-time in-house copywriter and now, as a freelancer. The brand's MD wanted an eye-catching campaign for social media - and the above 'Karma Sofa' is the result of my very active imagination! The campaign was a hit, and we later worked with Bronco Agency to create the complementing quiz, below.