Websites are vital to business, but we all know how time-consuming their upkeep can be.
That’s why I’ve come up with five things you can do today to improve your website. Not tomorrow at 9am; today. Even if it’s 3pm now. You can achieve these small tasks.
Consider this a collection of easy wins. Let’s get to it.
Check Your Contact Page
Can your customers reach you if they want to?
You’d be surprised.
Take a look through your contage page and see if all the information is correct and visible. Here’s a checklist for you:
● Is the phone number right?
● Can you highlight the phone number on mobile so someone can easily pick up the phone and call you?
● Is the email address right?
● Can the email address be clicked on or tapped to send a message immediately?
● Does the contact form go anywhere?
● Is your address and postcode visible?
● If you have a map here, is it working?
Some of these might be issues for IT to deal with, but at least you know now that your customers can contact you without any trouble – or they will be able to soon.
2. Plan Some Blog Posts
You might not have time to write them today, but you can definitely come up with five blog post ideas for your website’s blog.
Blog posts are one of the best ways to improve and update your website’s content and bring new visitors to your website. Taking fifteen minutes to research some compelling blog post titles and then planning out some time to complete and upload them will improve your website by 100%.
Stuck? Try this blog post generator by Hubspot.
3. Update Your Imagery
You’re bound to have some images on your website that are out of date. Times change, things move on and inevitably, websites get a little tired.
Take a look at some of the stock imagery on your website’s main pages and think about photography you could replace it with instead.
Your customers and website visitors find original photography much more engaging than obvious stock photos, but don’t worry. If you have no photos and can’t organise a photoshoot (or take a few new ones yourself), stock imagery can work as long as:
● It looks natural
● It works in context
● It matches the tone and feel of your website.
4. Check Your Links
Are your pages full of hyperlinks?
Well, they should be.
Google loves links that aid the reader to research more, and using links in context is a great way to boost your Google ranking.
However, broken links bring your site right back down again and not only that, they frustrate your visitors too.
Click through your links to make sure they aren’t leading to dead ends, and replace any that do.
5. Check Your Comments
Bots love to leave nonsense comments on blog posts. It’s just robot nature.
While there are very good, very useful spam detectors available for website developers to install, some comments just slip through the net and onto your website.
Take a few minutes to scan through your comment sections (doing this via the back end will be the easiest way) and nip off any of those weird, nonsensical comments that make your site feel a little overgrown and unloved.
I really hope these tips help motivate you to get improving your website. If you think you need a little more help, or would like to talk to me about the website content support I can offer you and your business, let’s chat.
Until next time…