You know how important good content and communications are for your business, but perhaps you just don't have the time to put fingers to keyboard and get cracking. So what now?
If you’ve never outsourced your work to a copywriter before, it may be time to try that out. After all, what better way to make your website stand out than with the help of a professional who specialises in copywriting for businesses?
There are plenty of reasons to hire a copywriter - and I’ll be going over five of them in this blog post. Read on...
They Free Up Your Schedule
You can say 'cheerio' to your hectic schedules when you hire a copywriter. You shouldn’t have to spend hours figuring out why no one’s clicking on your website, or what the heck crawl stats are (hint: you can find out in Moz's Beginner's Guide to SEO). Pumping out engaging content takes up a lot of time, so leave that to the pros!
Copywriters will do the technical stuff you’re struggling to do and give you the time to focus 100% on your business. Rather than stressing over how to write copy that draws traffic, you’ll now be able to give your undivided attention to the things that really matter.
They Can Really Sell Your Service
Yes, copywriters write, but they also spend time doing research that leads to richer, more vibrant content. You’ll find plenty of copywriters who specialise in an industry-specific niche. If you sell handmade baby clothes, for example, you’d do well to find a copywriter who specialises in the industry that caters to mums.
A copywriter can capture the essence of your service and sell it to your audience in a way that is both engaging and fascinating.
They Provide Consistent Content
Let’s be honest for a moment: churning out consistent, new content can quickly get tiring. It can be easy to recycle old content by tweaking a word here and there, publishing it, and hoping readers won’t notice you wrote about the same topic two months ago, but please don’t do this.
When you have a freelance copywriter on your side, you don’t have to worry about that. They can whip out fresh, high-quality content to capture your readers’ attention like nothing else. Even better, avoiding duplicate posts will turn your site into a Google-approved page. Who can resist that?
They Know How to Speak ‘Google’
There are plenty of SEO guides out there on the Internet, but it can still be tough to learn if you’re also trying to juggle your business on the side. Rather than try to force-feed this information to yourself, hire a copywriter who’s already familiar with SEO.
Copywriters can keep your website looking up-to-date and polished. No matter how many tweaks Google makes to its search engine, copywriters will keep on top of it so you don’t have to. Leave the technical mumbo jumbo to them.
They Can Boost Sales Organically
Adverts are important for maintaining an online presence for your business, but organic traffic is just as important. After all, you’re more likely to get legitimate, long-term customers this way, rather than hoping someone scrolling through Facebook clicks on your ad.
Copywriters will reach out to potential clients by creating fresh, original content for your social media accounts, and then by crafting equally brilliant content on your site that will keep visitors once they get there. By going the organic route and going easy on the adverts, you could see a significant bump in your sales.
So now that I’ve given you five reasons to hire a copywriter, I’m here to give myself a (shameless) shoutout. Need a hand with your business? I’m a copywriter based in Yorkshire - but I can work on your project remotely - wherever you are in the world. Let's chat!