Looking for a higher education copywriter?

Hi, I’m Lauren - a freelance copywriter based in West Yorkshire. While I’ve written content for a wealth of industries - from beauty to tech, renewable energy, manufacturing and everything in between - one of my specialisms is creating copy for the education sector.

I’ve been doing what I do for 20 years, helping organisations, companies and brands convey their message online or in print.

I’ve written content for University of Huddersfield, UCAS, and Blackburn College - and I’m keen to help you promote your uni or college courses online or in print too.

Ready to get started?

Here’s how I help…

My educational copywriting services span everything from longform content (such as blog posts and keyword-rich promotional articles) to course descriptions for universities and colleges. If you need a snappy strap line for a leaflet, email, newsletter, or roller banner, get in touch.

I’m well-versed in writing content that informs, engages, and - if required - entertains. I’ll ensure that what you’re communicating to prospective student and pupils is easy to understand, weaving in the important details into the content naturally and leaving no questions unanswered.

Thanks to my journalistic background, I’m more than used to interviewing lecturers, tutors and previous and would-be students - and packaging up the results in a way that works for your intended audience.

Allow me to perfectly reflect the values, culture and community of your university or college with copywriting that informs prospective students or pupils about what to expect from a diploma, degree - or indeed any other course you offer at your institution.

What do people say about working with me?

“Lauren was on my radar for many years and I was very much aware of her talent for words. An opportunity arose and we asked Lauren to attend a brain storming meeting. Probably not her usual brief but we were interested on hearing her take on a brief we had from our established client, Leeds City College.

Following our meeting, Lauren presented her ideas. They were fantastic and completely on point for the targeted audience and we decided to run with one. Her contribution continued and we successfully produced a series of 6 videos following her ‘My Destiny’ concept. I class Lauren as a professional, reliable, creative thinker and she’s a valued member of our extended family. Highly recommended.”

Andy Green, Leagus Video (Leeds City College project)

“I worked with Lauren when I was at Oxford Dictionaries, and it was always a rewarding experience - Lauren is open to any brief, and writes great entertaining, informative, and original pieces. Even better, she writes quickly! And her communication was always extremely friendly and helpful - you know you're in safe and dependable hands.”

Simon Thomas, Oxford Dictionaries

A Full (but not exhaustive!) of Education Copywriting Services…

Think I could help you too?

Here’s an at-a-glance look at the content services I provide:

  • Articles

  • Blog posts

  • Guides to starting university/college

  • Internal comms (emails, e-newsletters, staff notices and more)

  • Straplines and concepts

  • Student case studies and interviews

  • Printed literature, including leaflets, pamphlets and brochures

  • Scripts for video content

  • Product descriptions…

  • …and lots more.

I’m also available to edit your educational content…

Used AI for your content? Maybe you’re not happy with its output; your educational content may need a human touch to ensure it sounds like your institution, its courses and its community. Or perhaps you’ve written a draft or two of copy yourself but you feel it needs another pair of eyes on it.

No problem at all - let’s chat.

Editing makes up a fair part of my working month as an educational copywriter in Yorkshire. That and proofreading - and I realise businesses are increasingly time-poor and would therefore like to delegate their higher education copywriting to a professional.

If you’d prefer to maintain control of your university or college course content but want a Yorkshire copywriter to look over it, get in touch. In fact, it doesn’t matter if you’re looking for a higher educational copywriter in West Yorkshire or further afield; I work remotely as a and have helped hundreds of my clients without ever having to meet in person. That said, if you’d like to I absolutely relish the chance to jump in my car and say hello face-to-face.

If you do require my services, rest assured you can keep your institution’s messaging as is, I can check for grammatical errors (if needed) and tidy up any loose ends. I’m here as and when you need my services - and I’ll take the reins, if you like, or I’ll be totally led by you.

My clients see me as their handy, go-to education copywriter. I can work in a way that complements you - and the project you’re managing - and I’m just an email away…

Get in touch

Frequently Asked Questions

Have a question or two about what it’s like to work with me - a higher educational copywriter?

Take a look for some of the most-asked questions (and answers) but do not hesitate to get in touch if you can’t find what you need.

  • Whether you’re keen to promote college or university courses, I can help ensure they entice prospective students to apply.

    I can tailor my services to your needs, or you can pick and choose what you require from my list of educational copywriting services (here on this page).

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • I can offer a full range of content marketing services, including copywriting and PR.

    I’ve worked extensively across both digital and print media, starting my career in a busy newsroom on a weekly newspaper.

    I’ve been writing professionally for over 20 years, 12 of which I’ve been self-employed. I’m honest, too - if I don’t believe I’m the right copywriter for you, I’ll tell you - and point you in the direction of one of my contacts.

  • I work to a daily rate and I operate a one-day minimum basis. I can also work on a retainer basis, should you require more regular support.

    If you need ad-hoc pieces on top of your usual booking, I can offer this at an hourly rate.

    Do get in touch if you’d like to hear more.

  • I bring over 20 years’ content marketing experience to your project and I’ve worked with everyone from University of Huddersfield to Blackburn College, and Oxford Dictionaries.

    My clients tell me I’m easy to work with, collaborative, honest, and with a writing style that engages its given audience.

Keen to discuss your project?

Just get in touch about your education copywriting project via my handy contact form.

Alternatively, say hello by emailing freelance@laurenholden.co.uk