Looking for a copywriter for your interiors brand?
Hi, I’m Lauren - a freelance interiors and design copywriter based in West Yorkshire.
I’ve been doing what I do for 20 years, helping businesses and brands in the interiors and design space champion their pieces - and the people who craft them.
I’ve written content for Distinctive Chesterfields, Fern & Grey, Comfy Sofa, MA Living, KC Design House, and more. For my clients, I’ve secured coverage in Period Ideas and a host of industry-specific trade magazines, and design publications.
Ready to get started?
Here’s how I help…
My interiors and design copywriting services span everything from longform content (such as blog posts longer ‘authority guides’ and founder stories) to short copy for product descriptions and social media updates.
Thanks to my journalistic background, I’m adept at interviewing people - interior design experts, and craftsmen and women - and turning my notes into engaging content that champions your brand and promotes your heritage, your craftmanship, and your collections.
I’ve written magazine-style articles for Fern & Grey, helped Distinctive Chesterfields secure ‘ask the expert’ pieces in glossy publications, and devised the ‘Handmade Heroes’ series for the same brand. I’ve overhauled entire interiors websites, written brochure copy, flyer content, email marketing pieces, and more.
I work on an ad-hoc basis or I can act as your ongoing content expert with a retainer-based package. As well as copywriting and journalism, I’ve also worked in PR, seeing myself as a ‘good all-rounder’ when it comes to marketing your brand.
What people say about working with me…
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"Lauren works hard to identify with her target audience, really buys into the product, and commits to the audience. An asset to any premium product or company"
Steve Laidlaw, Distinctive Chesterfields
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"Lauren has worked with me on various client accounts. She’s a gem of a person and a pleasure to work with. I know that I can rely on her to never miss a deadline and the content that she produces with such ease is creative, engaging and well-written. I like to think of Lauren’s touch as being like a sprinkling of fairy dust…and she comes highly recommended from me."
Sarah Holbrook, Working InSync Marketing
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Lauren's exactly the kind of writer you always hope to find – she sticks to the brief, hits her deadlines (or surpasses them) and best of all, writes like a dream. She's also a bloody nice person who knows exactly the right questions to ask – it's a wicked combination that means she always delivers brilliant, insightful features. "I wouldn't hesitate to recommend Lauren."
Sianade Curry, Immediate Media
Have a glance at my portfolio…
I’ve written copy for everyone from Fern & Grey to Distinctive Chesterfields (and its Comfy Sofa Ltd umbrella brand), through to KC Design House - known for its statement kitchens - and smaller artisan-led brands like Bartha Handmade.
Downtown Loft Refresh
April 11, 2025
June 6, 2025
Riverside Pop-Up Pavilion
A Full (but not exhaustive!) of Interiors Content Marketing Services…
Think I could help you too?
Here’s an at-a-glance look at the content services I provide:
Blog posts and articles
Brochure content
Product descriptions
Straplines and concepts
Case studies and interviews
Email newsletters
PR and trade and design magazine articles
Printed literature, including leaflets, pamphlets and brochures
Scripts for video content
…and lots more.
I’m also available to edit your interiors content…
Used AI for your content? Maybe you’re not happy with its output; your interiors content may need a human touch to ensure it sounds just like your brand and the people behind it. Or perhaps you’ve written a draft or two of copy yourself but you feel it needs another pair of eyes on it.
No problem at all - let’s chat.
Editing makes up a fair part of my working month as an interiors and design copywriter in Yorkshire. That and proofreading - and I realise businesses are increasingly time-poor and would therefore like to delegate their interior design copywriting to a professional.
If you’d prefer to maintain control of your homes content but want a Yorkshire copywriter to look over it, get in touch. In fact, it doesn’t matter if you’re looking for an interior and design copywriter in West Yorkshire or further afield; I work remotely and have helped hundreds of my clients without ever having to meet in person. That said, if you’d like to I absolutely relish the chance to jump in my car and say hello face-to-face.
If you do require my services, rest assured you can keep your messaging as is, I can check for grammatical errors (if needed) and tidy up any loose ends. I’m here as and when you need my services - and I’ll take the reins, if you like, or I’ll be totally led by you.
My clients see me as their handy, go-to interiors and design copywriter. I can work in a way that complements you - and the project you’re managing - and I’m just an email away…
Frequently Asked Questions
Have a question or two about what it’s like to work with me - an interiors copywriter?
Take a look for some of the most-asked questions (and answers) but do not hesitate to get in touch if you can’t find what you need.
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Whether you’re keen to promote a new line of sofas or chairs, or overhaul your founder story, I can help.
I can tailor my services to your needs, or you can pick and choose what you require from my list of interiors copywriting services (here on this page).
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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I can offer a full range of content marketing services, including copywriting and PR.
I’ve worked extensively across both digital and print media, starting my career in a busy newsroom on a weekly newspaper.
I’ve been writing professionally for over 20 years, 12 of which I’ve been self-employed. I’m honest, too - if I don’t believe I’m the right copywriter for you, I’ll tell you - and point you in the direction of one of my contacts.
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I work to a daily rate and I operate a one-day minimum basis. I can also work on a retainer basis, should you require more regular support.
If you need ad-hoc pieces on top of your usual booking, I can offer this at an hourly rate.
Do get in touch if you’d like to hear more.
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I bring over 20 years’ content marketing experience to your project and I’ve worked with everyone from Distinctive Chesterfields and Fern & Grey.
My clients tell me I’m easy to work with, collaborative, honest, and with a writing style that engages its given audience.
Keen to discuss your project?
Just get in touch about your interiors copywriting project via my handy contact form.
Alternatively, say hello by emailing freelance@laurenholden.co.uk
