Want an easy way to direct people to your website? Blog more often; where boosted sales and increased customer interest is concerned, it could be as simple as that.

What…blogging isn’t ‘simple’, you say. It is when you know what to blog about - and how often.

Here’s why blogging is a great idea for your business, from someone who (tries to, anyway) blogs regularly. Read on…

In Time, It Will Boost SEO

What’s ‘SEO’? It stands for search engine optimisation. Err, what’s that, then?!

Put simply, it’s the process of improving the quality of your website traffic (i.e. the number and quality of visitors to your site) via search engines.

By populating your content with the words and phrases your customers are typing into Google, in time, you’ll find that more people stumble upon your site. It can be a slow process but it’s definitely worth it - and as most of your website pages won’t change too much in terms of content, blog posts provide an easy way for you to update your site with fresh content, thereby keeping the site visitors trickling in.

It Keeps Customers Up To Date

New product or service? Blog about it. Then, while you’re at it, add a link to said blog post on your various social media accounts. A higher number of clicks on your blog post means a double whammy of benefits; since more clicks mean boosted SEO, you’ll be helping more people find your site in the long-un. More than that, though, you’ll be providing valuable content your target customer is looking for.

For example, as your target customer may have already purchased something from your site, they’re probably interested to learn you have a new, similar product or service for sale, too - or that an existing product has come down in price. If you don’t blog about it, though (and share your blog post on social media) they may never know.

It Shows Authority

Become an ‘authority’ on a particular subject - i.e. show Google and other search engines that you’re blogging regularly and, as a result, know what you’re doing and what you’re talking about. Not only will doing so give your SEO a boost again, it’ll show your customers that you’re an expert in your field.

For example, if your site sells gardening products, offer some valuable guides (in the form of long-ish blog posts) that amateur gardeners will be keen to read. ‘When to Plant for Spring Colour’, for example, or ‘How to Create an Indoor Herb Garden’. Basically, anything your target market might be looking for online anyway.

Let people know you’re an authority on your subject and they’re more likely to put their trust in you - and your products and/or services.

It Helps You Get Key Messages Across

Sometimes, a rushed Facebook or Twitter post doesn’t allow you to get your point across in the same way as ‘long-form content' might.

A blog post gives you much more scope to feed new and important messages to your customers, as you’ll generally have a larger wordcount to play with, and your content is more likely to be found on Google.

Don’t fancy blogging for your business? That’s where copywriters come in. Get in touch, then, if you want a professional to write the posts on your behalf.

Until next time…

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