FAQ: Your Copywriting Queries, Answered
Got a question or two about my services? I want to ensure the process of working with me is as smooth and stress-free as possible, which is why I've laid out some answers to some commonly-asked freelance copywriting questions. Chances are, I've answered your question below. That said, if you can't find what you're looking for, do not hesitate to get in touch.
Q. What does a copywriter actually do - and do I need one?
I really don't blame you for asking. Often, people suspect a copywriter has something to do with the 'copyright' of things. Not the case. 'Copy' simply refers to a block of text - whether that be on a flyer, a website, or in a press release. Therefore a copywriter is simply someone who writes said copy. You can write copy on* and about pretty much anything, believe me.
Do you need a copywriter, then? It's always worth asking a copywriter to look over what you've written - even if just for a fresh pair of eyes. We know our stuff when it comes to marketing and search engine optimisation (SEO), which means we can help your text work even harder for you, as well as ensure customers like what they see - and read - when they visit your site, or pick up your flyer.
* Writing on a banana with a biro (seriously, try it) is the most enjoyable writing you'll do. So blinking smooth.
Q. You aren't local to me; are you still able to complete my project?
Absolutely! Most of my copywriting work is completed remotely, so it doesn't matter where in the world you are! I've completed content for businesses in Europe and the US, which means location really isn't an issue. The only thing we may have to contend with is the time difference; just ping me an email to tell me more about your project, either way - and let's work out how we might get around it.
Q. How do you usually work?
This is one of my most-asked questions - and the answer is: I'm pretty flexible (although I'm really rubbish at touching my toes!). I tend to work remotely, from my lovely little home office in Huddersfield - and that suits most clients just fine. That said, some companies I work with request that I work on site, too - and that's no problemo, too. There's no fee for me to travel up to 20 miles to work in your office, but I do request that my expenses are covered should you require me to work in your office if it's further afield.
In terms of how the copywriting process goes, it's entirely up to you. We can have an initial phone chat to help me gauge the details I require to help me do my job. Or you may prefer to ping me a short (or long - either's fine!) brief via email - whatever works for you, as I realise that business owners like yourself can be a little time-poor. I will then follow up our chat with a confirmation email before work proceeds. It's then that you can outline your deadline and flag up any further comments or instructions, as well as details of any additional work you require. Only then will I commence your project.
Q. Who have you worked with?
As a freelance copywriter, I've worked with companies big and small; from Boots, the NHS and QVC, to smaller brands and start-ups. Get in touch to discuss your budget and how I might be able to help fulfill your copywriting requirements.
Q. I don't have the money in my budget just yet to use a copywriter; what can I do?
Funny you should ask! My copywriting blog is bursting with tips about how you can improve your own copy - why not take a look?
Q. What about payment?
I tend to work on a daily rate (which breaks down to 7.5 hours of pure, copywriting time). That said, I complete projects by the hour, too, with no job too big or too small. I tend to judge each piece of work on its merits, too, which means I may offer a slightly-discounted 'project rate' for larger jobs. My payment terms are 14 days, with payment to be made by BACS transfer, PayPal, or cheque. For larger projects, I often request 50% payment upfront, which secures my time for the job and gives you assurance that you - and your project - are blocked out in my diary.
Since most of my clients are self-employed, too, they understand the importance of being paid on time - and I'm happy to say my regular clients pay on time, every time. In the instance that late payment has not been agreed in advance, 10% interest (of the full balance) will be added, per day, onto your outstanding invoice.
Q. Do you offer a discount for charities?
I do! I like to keep my prices as competitive as possible, anyway - but if you're looking for a copywriter and you work for a charity, you'll find that my prices are even more tempting - do get in touch for more info.