When is it okay to use something more than once before it’s time for a refresh?
Socks? Depends
Undergarments? Absolutely not, mate. No, not even if you turn them inside-out
Tea bag? YOU’RE JOKING, AREN’T YOU?! GET OUT OF HERE…AND DON’T DARKEN MY DOOR UNTIL YOU’VE HAD A STERN CHAT WITH YOURSELF.
Content? Give it a good shake, do the hokey cokey and turn it around…and use it again and again and again. Why? Surely the question is: ‘why ever not?!’
For many - us folks who write for a living included - it takes time to put together a nice piece of content - and guess what? People’s attention spans are shorter than ever. In fact, you may well be nodding off already. No, please. Stay with me.
So, take that article/blog post/web content and repurpose it. Shorten it, lengthen it, tweak it or do whatever the heck you want with it. It’s your content, after all.
When you repurpose your copy, your ‘About Us’ page could become an Instagram caption, a blog post could become a LinkedIn status, and a case study could become a Q&A. Or maybe even the subject matter for a podcast.
In the era of ‘working smarter, not harder’, this is your reminder to rework that content. It saves time, maybe even money (ask your professional copywriter to do it, too - although they probably will anyway) and, hey, you’ll be surprised how many people didn’t read it the first time round. If you’re amongst them - and you didn’t read all of this the first time around - I’ll say it again: it’s never okay to reuse a teabag.
Until next time…
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