This blog post is brought to you by this raspberry and lemon tart.
Why? Upon perusing the cake counter at Saino’s recently, a very insistent old lady told me these tarts are to die for.
I didn’t even want one, but I put it in my basket anyway. Well, because:
1. I felt obliged to (in a terribly and awkwardly British way)
2. She really was bigging the tart up.
Moral of the story? When it comes to marketing, recommendations are the most powerful tool out there. They give instant credibility, backing up all the good things you say about yourself in your website’s ‘About Us’ page. After all, we can all happily big ourselves up ‘til the cows come home (in the name of drumming up extra business), but what really gives your praise a bit of oomph is displaying similar messages from other folks.
I’ve done the same here on my website (which shouts about all the projects I’ve worked on as a Yorkshire copywriter) and dotted testimonials on most pages, as well as creating a dedicated reviews page (click the link above to have a peep).
So, if you're a business owner, ask your clients for some nice words about your services. Or, as a customer, share some nice words about someone else’s.
Oh, and go and get a raspberry and lemon tart from Sainsbury’s: it really was worth the praise.
Until next time…
PS: Want to work with me - a Yorkshire copywriter? Say hello.