Five Ways a Copywriter Can Give Your Business a Boost

I get it; running a company can be tough - and I’m a firm believer that the busier the business, the more the website needs finessing. Yep, really.

Rushed-off-their-feet company owners often contact me and say something along the lines of:

‘I wrote the content on my website myself years ago and it doesn’t at all reflect who we are or what we now do”

The thing is, when you’re so busy working in your business, it can be hard to find time to work on your business.

So, how can a copywriter help? Here are five things we content writers can tick off your to-do list…

Website Content

Website content is the obvious one, isn’t it? Whether you need your full website writing from scratch, or you’d simple like someone to make some tweaks to your existing content, I can help.

I also offer a convenient ‘Content Audit’ service, whereby I take a look at the text on your site and prepare a document with some hints, tips and minor edits.

I use the Comments function in Microsoft Word to leave you some helpful pointers, allowing you to tweak your own content and saving you the money it costs to have a copywriter like me write your website on your behalf. It also gives you an element of control over how your website sounds, which for many businesses is another plus point.

Get in touch if you think this will work for you.

Social Media Copy

Need someone to plan out your social media strategy in full, or post bitesize snippets of content onto your Facebook, Twitter and LinkedIn feeds? A copywriter can help you do that too.

Taking another task off your plate, social media content outsourcing makes perfect sense for the time-poor business owner.

Printed Literature

No time to create that flyer ahead of a big business event? Or perhaps you’d like some content for a banner ad? Working alongside some trusted graphic designer pals, I can help create printed literature - from flyers and brochures to company merchandise - that works for you.

Email Newsletters

Email marketing may be another task that falls by the wayside when you’re as busy as you are. So, allow a freelance copywriter to relieve you of the burden of creating the content for your weekly email or monthly digital newsletter.

Press Releases

Want to promote your business to the press? I’ve worked in journalism and copywriting, which puts me in a great position to help you get your message across to local and regional news outlets. Chat to me about my press release writing service by clicking the link below.

Need a helping hand with any of the above? Get in touch with me, a Huddersfield copywriter, by saying hello here.

Until next time…

How to Write Content for Social Media

I’m not going to lie, I’m not a huge fan of writing content for social media. Although it’s a service I offer, social media management can be quite a niggly task, involving lots of regular content in bitesize chunks. It’s probably why a lot of people outsource it, to be fair.

If you don’t have the budget to task a professional to do it for you, though, here are my top tips on writing content for social media…

Engage With Your Audience

Do you know your audience? If not, it’s time to get to know them (not in a stalky way, you understand).

Keep an eye, though, on the comments and feedback from your customers, though - learn what makes them tick, as well as what doesn’t - and try to feed them content you know they will enjoy.

Take time to reply to the comments they leave on your social media pages, too; opening up a dialogue with your customers can help shape your content later down the line.

Keep it Simple

Don’t force content for the sake of it; if you don’t have anything relevant or interesting to say, don’t bother posting.

Your customers’ attention will be being pulled this way and that, so it’s important to keep their interest when they do land on your social media pages. Make your content short and snappy and use relevant imagery to ensure it stands out on their Facebook feed or Twitter timeline.

Collaborate with Similar Businesses

Without linking to direct competitors, it’s always a good idea to create something of a community of followers based on similar social media pages. Link to relevant content and ‘share the love’, as it were, for other creators. It isn’t necessarily about bringing more traffic to your site, but about bringing the right traffic to your site - and giving fellow businesses a pat on the back in the process.

So, for example, if you run a gardening business and you know your followers are also interested in all things interiors, why not team up with a home décor business to create a fun series of social media posts together? As a freelance Yorkshire copywriter, I’m not adverse to pairing up with other people in the same - or similar - arena; connections and collaborations can be key.

Try Something New

If what you’ve been doing so far just isn’t working, try something new - whether that’s asking customers for their opinion on key business decisions (which packaging design should you opt for, for example) or running a promotion or giveaway.

Has this blog post helped you with your social media strategy? Let this friendly Huddersfield copywriter know by commenting below. Or say hello!

Until next time…